Marwa Ben Aissa founded Shoofping Inc back in June 2016 from her student residency room in Montreal. After returning from an unforgettable startup experience in Hong Kong with the company Dragon Law, she was inspired and ready to take the jump to start her own business. She discovered Augmented reality by receiving a gift made for childrens from her Hong konger best friend. She suddenly knew that combining her passion for fashion with the latest technologies will transform the world into a better place.
Back to Montreal in March 2016, she started researching and looking for a technical co founder for Shoofping. She applyed to several programs to present her first demo of Virtual Try On but she failed spectacularly by being rejected to join incubators programs like Y Combinator.
Marwa is a keynote speaker, is heavily involved in Tunisia’s startup scene. After raising 100 USD in August 2017 by a former Microsoft Manager Asia, she helps women and young entrepreneurs prepare their first round of investments.
Marwa is extremely passionate about promoting entrepreneurship among woman and young entrepreneurs so she founded in 2014 an entrepreneurs blog to encourage Tunisian small business owners that aim to to conquer the world.
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