“Smart marketers” will Augment our Reality in 2018

Here are examples of Beauty Major brands that already jumped in :

MAC Cosmetics : ” TORONTO, ON–(Marketwired – Nov 14, 2017) – MAC Cosmetics announces today, the launch of a new Augmented Reality try-on mirror that allows a curated set of MAC shades and looks to be tried on user’s live video instantly in stores. Powered by ModiFace’s latest facial tracking and 3D video makeup rendering technology, the new augmented reality mirror provides a full 3D video of makeup under any lighting condition with ultra-realistic tracking accuracy and color rendering.” – Marketwired

Swarovzki : ” Swarovksi, the maker of crystal products with 2,800 stores worldwide, partnered with Perfect Corp. to create holiday-themed smartphone filters that use augmented reality (AR), which overlays digital images on a real background through a smartphone camera. Perfect’s app lets mobile users see how they look wearing crystal jewelry and holiday-inspired makeup, according to a press release .” – Mobile marketer 

Estee Lauder: ” NEW YORK, NY–(Marketwired – Jul 11, 2017) – Estée Lauder, the flagship brand of The Estée Lauder Companies, is today announcing the launch of a conversational lipstick advisor that helps guide customers to find their ideal lip shade. The new lipstick chatbot, which works on Facebook Messenger and was created in partnership with ModiFace.”  – MarketWired 

 Lancôme: ” Lancôme Paris has teamed up with app developer Perfect Corp on a virtual beauty experience for mobile, and has been testing it out with a special Halloween livestream. Featuring a series of curated makeup looks that users can experience through augmented reality trials using the app YouCam Makeup, the concept will also let shoppers purchase lipsticks, mascaras, liners and shadows, as well as complete beauty looks. ” – Bllnr

 

Meanwhile Shoofping Inc transforms eyewear eCommerce brands  by giving to consumers  the digital opportunity to purchase things in the same way as if they actually went to a store. visit us for more : www.shoofping.com / info@shoofping.com